Helping Leaders build the highest performing organizations.
Ben Zoldan
Founder of Storyleaders
Author of What Great Salespeople Do.
TRUSTED BY
When organizations focus only on systems and process, people lose connection to identity, belief, and purpose. Passion fades, communication becomes mechanical, and performance suffers.
Storyleaders helps people and cultures reconnect to the human foundation that drives trust, meaning, and high performance.
The Storyleaders’ Workshop
20 hours over 2.5 days
in-person or virtual
groups of ~20-30
Over 10,000 graduates in sales, C-suite, HR,
customer success, operations & more.
More about our workshop
every year we partner up with 2 exceptional organizations
– THIS IS WHAT THEY HAD TO SAY –
“The financial services team was coming off one of our hardest years and we felt like we couldn’t stick with the status quo if we were going to reach new heights.”
Brian Kneafsey, SVP
“The financial services team was coming off one of our hardest years and we felt like we couldn’t stick with the status quo if we were going to reach new heights.”
Brian Kneafsey, SVP
“The first year that we did the workshop, every single member of my sales team who was on the team for 6 months or more, exceeded their quota, and not just by a little.”
Tammy Schuring
VP Worldwide Sales
“The first year that we did the workshop, every single member of my sales team who was on the team for 6 months or more, exceeded their quota, and not just by a little.”
Tammy Schuring
VP Worldwide Sales
John Kratz,
Marketing Professor
John Kratz,
Marketing Professor
“ I’m in awe of my coworkers right now. We’ve worked together for 6 years and I realize that I never knew them. ”
Anonymous
“ I’m in awe of my coworkers right now. We’ve worked together for 6 years and I realize that I never knew them. ”
Anonymous
John Kratz,
Marketing Professor
John Kratz,
Marketing Professor
We don’t provide sales training.
We facilitate human development. We UNTRAIN!
Our program is designed to get participants somewhere more meaningful, deeper than any conventional program.
Still Curious?
The groundbreaking book offers
extraordinary insight into the
greatest mystery in sales.
What Great Salespeople Do challenges some of the most widely accepted paradigms in selling in order to prove that influencing change in buyers is a skill that anyone can learn.
“Mike and Ben have translated what therapists have known for years into a business solution―utilizing and developing one’s Emotional Intelligence to engage and lessen the defenses of others. What Great Salespeople Do is a step-by-step manual on how to use compelling storytelling to masterfully engage others and make their organizations great.”
― Christine Miles, M.S.
Psychological Services,
Executive Coach, Miles Consulting LLC
This isn’t sales training. It’s human development.
For too long, we’ve treated belief, confidence, empathy, listening, curiosity, storytelling, relational intelligence, and courage as personality traits, either you have them or you don’t.
These are learnable, therefore, teachable.
Trainable.
Buildable.
That’s what people develop in this workshop.
NEXT PUBLIC WORKSHOP: May 13, 2025 Boston, MA
STORYLEADERS
San Francisco, California
May 23, 2026 – May 25, 2026
May 23-25
“ Storyleaders helps leaders align their teams around a shared identity and purpose—so people move faster, trust deeper, and perform at their highest level. ”