Helping Leaders build the highest performing organizations.

Ben Zoldan  
Co-Founder of Storyleaders
Author of What Great Salespeople Do.

TRUSTED BY

We exist to create high-performing organizations.

Not through playbooks
But by unlocking people

Their voice
Their identity
Their courage

The things the world ignores but everything depends on.

The Storyleaders’ Workshop

20 hours over 2.5 days

in-person or virtual

groups of ~20-30

Over 10,000 graduates in sales, C-suite, HR, customer success, operations & more.

every year, we work with a select group of organizations - THIS IS WHAT THEY HAD TO SAY:

“The financial services team was coming off one of our hardest years and we felt like we couldn’t stick with the status quo if we were going to reach new heights.”

Brian Kneafsey, SVP

“The first year that we did the workshop, every single member of my sales team who was on the team for 6 months or more, exceeded their quota, and not just by a little.”

Tammy Schuring
VP Worldwide Sales​

Lacey Ford,
VP of Marketing

Barry Sowerwine,
SVP Enterprise Sales

“This is a unique training experience. You do come out a different person.”

Daryl Spreiter, Sr Director, Global Sales Enablement, Salesforce.com

“This is an opportunity to help our people become better humans”

Barry Sowerwine, SVP Sales, Tableau Software

John Burke,
Group Vice President Sales Support

Dave Pistacchio,
President & CEO

We don’t provide sales training.

We facilitate human development. We UNTRAIN!
Our program is designed to get participants somewhere more meaningful, deeper than any conventional program.

Still Curious?

Book Cover 3D copy

The groundbreaking book offers extraordinary insight into the greatest mystery in sales.

What Great Salespeople Do challenges some of the most widely accepted paradigms in selling in order to prove that influencing change in buyers is a skill that anyone can learn.

“Mike and Ben have translated what therapists have known for years into a business solution―utilizing and developing one’s Emotional Intelligence to engage and lessen the defenses of others. What Great Salespeople Do is a step-by-step manual on how to use compelling storytelling to masterfully engage others and make their organizations great.”

― Christine Miles, M.S.
Psychological Services,
Executive Coach, Miles Consulting LLC

STORYLEADERS

San Francisco, California
May 23, 2026 – May 25, 2026

“ Storyleaders helps leaders align their teams around a shared identity and purpose—so people move faster, trust deeper, and perform at their highest level. ”